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Hong Kong Watch & Clock Fair 2015


Hodinkee published an amazing article about our Calibre 39..


EMC Media information, March 2015
Samir Merdanovic stands at the head of Eterna Movement SA as its CEO. He was part of the development team at the watch company Eterna for over 10 years during which time he played a critical role in numerous revolutionary developments. Samir Merdanovic most recently held the position of Technical Director.
Key milestones and pioneering innovations in the history of Eterna Movement SA to date already include the recently developed ball-bearing-mounted 'Spherodrive' barrel design which has set new standards for the quality and durability of a mechanical movement and the calibre 39 family, the unique design of which allows 88 different movement versions to be produced.
The name of Eterna Movement is synonymous with movements of the highest quality, a continuation of the long tradition of Swiss watchmaking and a formidable spirit of innovation. The unceasing and passionate desire to conquer watchmaking challenges as well as continually improve the existing has always been the driving force behind Eterna Movement SA. It has allowed the watch manufacture in Grenchen to enrich and revolutionise the vanguard of watchmaking regularly with numerous important developments.
Pioneers of watchmaking
Drawing on the expertise of generations of artisan watchmakers, Eterna has been manufacturing mechanical watches of the highest quality since 1856. Eterna’s workshops have given rise to a multitude of critical developments over the course of their 150+ years of history. The manufacture of watch movements has always played an important role in the history of Eterna. To begin with the company only manufactured ébauches, however Eterna already revolutionised the automatic movement in 1948 with its invention of the ball-bearing-mounted rotor system. Originally fitted in the Eterna Matic, this watch is now regarded as a benchmark. The use of ball-bearing mountings is de rigueur for Eterna Movement today – a fact also reflected in the depiction of ball bearings in the company logo.